Anchor Tag Optimization

In the last article we learn about Title Optimization,

How to Optimize the Title tag...etc. Today we are going to learn what is Anchor Tag Optimization as well as its importance in SEO.

Anchor tag is used to give link to the text. Most search engines consider anchor text of incoming links when it ranking pages.

Here is an example of anchor:

<a href="otherpage.htm" title="Anchor Title">Anchor Text</a>


 Read the following  some of the important things for anchors:

1) The Anchor Title plays a very important role and is seen by most of the search engines.
2) The Anchor Text is another important part, which will be selected very carefully because this text is used not only for search engines but also for navigation purpose. You have try to use the best keywords in your anchor text.
3) The otherpage.htm is the link to another webpage of site. This link could be to an external site. Here, you need to conferm that the linked page does exist; otherwise it is called a broken link, which gives a worst(bad) impression to search engines as well as to site visitors. Another example of an anchor could be as follows:

<a href="otherpage.htm" title="Anchor Title"> 

  <img src="image.gif" alt="keywords" /> 

</a>

In this case, Anchor Text has been replaced or change by an image. So, while using an image in place of an anchor text, it must be checked that you have put alt tag properly. Use proper keyword for image alt tag.