There are two important metatags:
1) Meta description tags
2) Meta keyword tags
Some search engines may display the meta description as a part of the search results. Even so, many experts continue to use metatags in their own sites.
For Google search engines, adding the description metatag does not result in a boost in the Search Engine Results Pages (SERPs), but the description might be used for the description for your SERP listings in Google search engine.
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What Do the Metatags Look Like?
You can add the following program or code in the head section of the web page:
<meta name="keywords"
content="KEYWORD1 KEYWORD2 KEYPHRASE1 etc.
about 35 to 45 unique words">
<meta name="description"
content="An accurate, keyword-rich description
about 150 characters">
Meta Description Tag Tips Important tips for good Meta description tags:
1) Use keywords in your meta description tag.
2) Try not to repeat the words.
3) There should not be more than 150 characters in a description metatag of a single web page.
4) Use a different meta description tag for every page of site, as each page is different and stands a better chance of being found if you place a good title and description on it.
Meta Keywords Tag Tips
Please refer to the previous chapter for identifying best keywords.
Use the following technique for preparing good meta keywords tags.
1) Use synonyms.
2) Use unique keywords.
3) No need to repeat any given phrase.
4) You can repeat a word any number of time,or for different phrase.
Robots Metatag The important metatag that you may need sometime is the Robots Metatag which looks like this:
<meta name="robots" content="noindex,nofollow">
Using the metatag shown above, you can tell a bot or a spider or a robot that you do not want some of your pages indexed, or that you do not want your links followed.
Some search engines may display the meta description as a part of the search results. Even so, many experts continue to use metatags in their own sites.website that checks for plagiarism
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