There are 26 tips to optimize homepage read it carefully. After reading if like the post then dont forget to share and comment..
1) Ensure it’s at least as good as your competitors’ homepage of website. If yours isn’t as good as theirs then you can’t expect to rank higher than them.
2) Everything should have a specific purpose or aim. Because anything that is not encouraging visitors to take positive action is distracting them from doing so.
3) Aim to get visitors to click beyond your homepage of site or blog. This reduces your site’s bounce rate and increases the average visit duration – both of which send positive signals to Google.
4) Make it immediately clear as to who you are and what you do. Mentioned it in a tagline or sentence in the header area.
5) Make a memorable statement or offer. In 20 or so words, say something that will make people take notice and remember you.
6) Don’t offer too many options. If there are more options, the less likely visitors will be to click on the ones that you most want them to.
7) Make it easy to read. Utilise whitespace, headers,point, bullet-points, buttons,links etc. to allow people to see what all their options are in less than 10 seconds.
8) Don’t position important elements far down the web page. Because the further down something is, the less people will be to see it.
9) Include your primary keyword target(s) in the title tag and h1 tag. This makes it clear to Google what your site is about and what keyword(s) you want it to rank for.
10) Don’t use your homepage to target all of your keywords. Target only 1 or 3 keywords.
11) Include your business name in the title tag.
12) Describe your business in a way that persuades people to click on your site instead of the other sites listed in the search results.
13) Link to your business’s Google+ page using rel=publisher mark-up. after Doing this, and linking back to your site from your Google+ page, proves to Google that both are owned and run by the same business.
14) Include your contact details (address, phone number, email address, etc.)
15) Include links to your business’s social media profile pages. As having likes, followers,
16) Add logos and symbols that people will recognise.
17) Create simple visitors journeys. They should be able to find what they are searching or looking for within 2 clicks from the homepage.
18) Put navigation links in the header section. At the very top of the homepage.
19) Don’t link to all of your pages of website. If your site has many pages, doing this makes your homepage look crowded and diverts attention away from your most important pages.
20) Don’t link out to 3rd party websites.
21) Balance text and image usage ratio.
22) Don’t go into too much detail. Provide short overiews and then let people click links to relevant internal pages to find out more details about what specifically interests them.
23) Don’t push sales on your homepage.
24) Include a short ‘about us’ section. 2-4 sentences will do, and then go into more detail on your ‘about us’ page,
25) Keep your content up to date. Review your homepage content every 2-5 weeks to ensure that any products/services/offers mentioned are all still accurate and available.
26) Don’t auto-play anything. Instead of give visitors a choice by letting them click a button to play videos or music.
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