TACTICS AND METHODS

What is On-Page and Off-Page SEO?

Conceptually, there are two ways of optimization:

1) On-Page SEO – It includes providing good contents, selection of  good keywords , putting keywords on correct places, giving appropriate title to every page of web-site or blog, etc.

2) Off-Page SEO - It consist of  link creation or  building, increasing link popularity by submitting open directories, search engines like (google, yahoo, bing), link exchange, etc.

SEO techniques are classified into two main parts:

 White Hat SEO – Techniques that search engines recommend as part of a good design.  

  Black Hat SEO – Techniques that search engines do not approve and attempt to minimize the  reaction of. These techniques are also called as spamdexing.

White Hat SEO An SEO tactic is considered as White Hat if it has the following features:

1)  It conforms to the search engine's guidelines.

2)  It does not involve in any deception.

3)  It ensures that a web page content should have been created for the users and not just for the search engines.

4) It ensures good quality of the web pages.

5) It ensures availability of useful content on the web pages or blog.

6)Always follow a White Hat SEO tactic and do not try to fool your site visitors.

 Be confident and do it correctly and you will definitely get something more.

Black Hat or Spamdexing An SEO tactic is considered as Black Hat or Spamdexing if it has the following features:

 1) Attempting ranking improvements that are disapproved by the search engines and/or involve deception.

 2)Redirecting users from a page that is built for search engines to one that is more human friendly.

 3)Redirecting users to a page that was different from the page the search engine ranked.

 4)Serving one version of a page to search engine spiders/bots and another version to no bots visitors like human being. This is known as  Cloaking SEO tactic.